More than twenty years of professional sales experience in the information technology and marketing solutions industry, Esther evolved professionally founding her own company in 2016.

Alldatum Business “The data highway experts”, is a Mexican Company with presence in Latin America and business partner of Tibco (formerly Orchestra Networks), Karma Pulse and Loqate.

Before founding Alldatum, Esther worked as Vice President of Innovation at SAP driving mobility solutions, cloud solutions, databases and technology, analytics, and line-of-business applications to market. She was responsible for Sybase’s integration with SAP on her role as CEO, she worked at Oracle and IBM and Informatica LLC in different roles.

Esther writes articles of current Digital Transformation topics in different media such as Forbes Central America owning her own column the “Digital Zone” section.

She has a professional degree on Applied Mathematics and Computer Sciences from the National Autonomous University of Mexico (UNAM), and she holds a master’s degree in Project Management from the Online Business School in Barcelona. She studied at the IBM Palisades School of Administration in New York and at the INCAE Business School in Costa Rica as part of the Executive Development Program.